While many brands struggle to capture the elusive Gen Z market, Pickleman’s intentionally targets high-energy college towns.
With nearly 30% of our footprint anchored near major campuses, we introduce our uncompromised food to students at the most impressionable time in their lives.
For our franchise owners, this targeted focus does two things:
- Drives incredible top-line sales through constant foot traffic
- Cultivates a massive base of lifetime loyalists who carry the brand into adulthood
Don’t just chase foot traffic. Build lifetime loyalists.